John Serpa’s New Book!
LiNK: The Fascinating Ways Our Minds Connect
Why LiNK?
This book will change how you connect with people. Your professional life will become more productive, your personal life more fulfilling. LiNK will change how you communicate.
Why should you consider reading LiNK? The answer is threefold:
1) People are more isolated than ever. Isolation fractures organizations. Fractured organizations are not scalable or sustainable. And…any entity where two or more people get together to accomplish something is an organization. LiNK will teach you, with proven scientific evidence, how to break the isolation cycle.
2) LiNK will teach you the “why” of how we best connect one mind to another. Serpa backs this claim with proven neuroscience and behavioral psychology from the world’s experts.
3) John Serpa brings you real-life examples from all facets of human existence.
LiNK is not a book about big business or a “seven step” plan to improving the bottom line. Rather, it’s a holistic primer that will engage your mind to think differently the next time you connect with another human being. By doing so, you will improve the effectiveness of your organization which in turn, improves the top and bottom line. For example:
Have you ever considered the possibility that by observing the actions of others, your brain responds (with mirror neurons) as if you were performing them yourself? In addition, what if you knew that advances in neuroscience and behavioral psychology were discovering that this process within our brain, along with the non-verbal cues that result, function as a catalyst that alters outcomes within organizational and social settings?
In this intriguing book, Serpa presents a fresh look into eighty years of scientific research that gives us the reasons “why” organizations can be transformed with little expense and how relationships can evolve
With this knowledge in hand, organizational and personal development can be taken to a whole new level by leveraging the unique communication functions of our mind.
Twitter Abstract:
LiNK: The Fascinating Ways Our Minds Connect is a call to action of how we can link our minds to foster sustainable and scalable outcomes both personally and organizationally.
Cocktail Party Abstract:
Have you ever considered the possibility that by merely observing the acts of others, your brain responds as if you were performing the act yourself? In addition, what if you knew that advances in neuroscience and behavioral psychology were discovering that this process within our brain, along with the non-verbal cues that result, function as a catalyst that alters outcomes within organizational and social settings? The answer to these and other questions like them has arrived—LiNK: The Fascinating Ways Our Minds Connect, presents a fresh look into seventy years of neuroscience and behavioral psychology that give us the reasons “why” organizations can be radically transformed with little expense of cash, and just a deft approach to how our minds link. With this knowledge in hand, organizational and personal development can be taken to a whole new level by leveraging these unique communication functions of our mind.
For organizations to thrive, their leaders must understand the suitability of their infrastructure, their operating sphere, and the people who carry out their mission. In regards to infrastructure, John describes the optimum systems that must be fashioned to ensure an organization is fit for purpose, conveys mission and strategy effectively, and continually measures its overall performance. Based on the latest discoveries in neuroscience and behavioral psychology, John conveys the means to harness this information to increase performance and vitality, organizationally and personally.
John then outlines a well-designed operating sphere as having the right people in the proper roles, possessing robust change-management practices, adjusting organizational clock-speed to avoid chaos and waste, and retaining mechanisms that embrace rivals for unilateral benefit. John then unpacks the enablers that propel people. This includes the ability to think critically, facilitate effective meetings, convey information concisely, and foster engagement practices that motivate others.
In aggregate, it is also a journey inside winning organizations and the minds of the masters who crafted them. John stresses, in particular, those attributes that winning organizations have fostered year after year and how they can be implemented within enterprises of all types and sizes. The book concludes by synthesizing all the tools and constructs presented in the chapters to validate their relationship in creating a sustained winning organization!
LiNK: The Fascinating Ways Our Minds Connect is now for sale on Amazon and Barnes and Noble!
