Why LiNK?

This book will change how you connect with people. Your professional life will become more productive, your personal life more fulfilling. LiNK will change how you communicate.

Why should you consider reading LiNK? The answer is threefold:

1) People are more isolated than ever. Isolation fractures organizations. Fractured organizations are not scalable or sustainable. And…any entity where two or more people get together to accomplish something is an organization. LiNK will teach you, with proven scientific evidence, how to break the isolation cycle.

2) LiNK will teach you the “why” of how we best connect one mind to another. John Serpa backs this claim with proven neuroscience and behavioral psychology from the world’s experts.

3) Serpa brings you real-life examples from all facets of human existence.

LiNK is not a book about big business or a “seven step” plan to improving the bottom line. Rather, it’s a holistic primer that will engage your mind to think differently the next time you connect with another human being. By doing so, you will improve the effectiveness of your organization which in turn, improves the top and bottom line. For example:

Have you ever considered the possibility that by observing the actions of others, your brain responds (with mirror neurons) as if you were performing them yourself? In addition, what if you knew that advances in neuroscience and behavioral psychology were discovering that this process within our brain, along with the non-verbal cues that result, function as a catalyst that alters outcomes within organizational and social settings?

In this intriguing book, John Serpa presents a fresh look into eighty years of scientific research that gives us the reasons “why” organizations can be transformed with little expense and how relationships can evolve

With this knowledge in hand, organizational and personal development can be taken to a whole new level by leveraging the unique communication functions of our mind.

This book stemmed from a simple sentence that changed his life. Serpa’s 8th grade English teacher, Mrs Hoyle, linked her mind to his when in 1980 she wrote in his yearbook, “John, you’re quite a writer, I’ll look for a book from you in the future.” As wonderful gifts have a way of continuing to give, now that one sentence will serve to change yours.

Hence, on March 11, John’s launching a nationwide “A-MOB-AZON” to bring attention to this book. If enough folks purchase the book on March 11, it could propel LiNK into a best-seller list (see the Amazon URL below with preliminary reviews).

Amazon LiNK Book Listing Hyperlink

Serpa’s intent was to write a book that will benefit every reader, whether you’re a cab driver, CEO, PhD, musician, teacher, nurse, coalminer, student, or a stay-at-home mom. The people I met in writing the book range from bartenders, celebrities, neuroscientists, Ivy League professors, economists, NCAA coaches, students, medical professionals, behavioral psychologists, authors, clergy, neonates, toddlers, teenagers, stormchasers, and hard working every-day folks that understand how minds—LiNK.

Please consider passing this along to friends and family you think would benefit from LiNK and join the “A-MOB-AZON” on Sunday March 11^th. (click image to enlarge).